Syd Hayes ranks among fashion’s most exciting new talents, creating looks inspired by London’s youth driven culture. He collaborates regularly with some of the most established and respected photographers in the industry, including David Sims, Juergen Teller, Alasdair McLellan, Willy Vanderperre, Sølve Sundsbø, and David Bailey. His work has been featured in Vogue Italia, British Vogue, Self Service, i-D, and Love, and for clients including Louis Vuitton, Gucci, Miu Miu, Loewe, Valentino, Versace, Missoni, and Givenchy to name a few. Syd has also keyed fashion shows for brands such as Christopher Shannon, Pringle of Scotland, Sibling, Versus, Matty Bovan, Mary Katrantzou, and Hogan. He currently is acting as L’Oreal Paris’ UK Hair Styling Expert, and the Brand Ambassador to BaByliss PRO.