Syd Hayes ranks among fashion’s most exciting new talents, creating looks inspired by London’s youth driven culture. He collaborates regularly with a range of photographers, from exciting new wave artists such as Harley Weir and Tyrone Lebon, to some of the most established and respected in the industry, including Juergen Teller, David Sims, Alasdair McLellan, Willy Vanderperre, Tim Walker, Sølve Sundsbø, and David Bailey. His work has been featured in I-D, Self Service, Love, and British Vogue, and for clients including Marc Jacobs, Sonia Rykiel, Louis Vuitton, Valentino, Versace, Missoni, and Givenchy to name a few. Syd has also keyed fashion shows for brands such as Christopher Shannon, Julien MacDonald, Pringle of Scotland, Sibling, Versus, Mary Katrantzou, and Hogan. He currently is acting as L’Oreal Paris’ UK Hair Styling Expert, and the Brand Ambassador to BaByliss PRO.