Toiletpaper is a magazine and creative studio founded and run by Maurizio Cattelan and Pierpaolo Ferrari. It originated in 2010 after a joint commission for W Magazine’s annual art issue. The Toiletpaper studio empowers brands and collaborators with its trademark use of iconic imagery, creating unforgettable campaigns, videos and products: from food to furniture and fashion collections. Each project is approached with a unique strategy designed to stimulate both audiences and brands alike through Toiletpaper’s unmistakable energy and style.
Together with art director Micol Talso and their renowned team of graphic designers, producers, editors and film makers, the studio’s practice includes creative direction for multi-media advertising campaigns; publishing projects (Toiletpaper Magazine; 1968: The Dakis Joannou Collection of Radical Design; and Kenzine magazine for Kenzo); product design for brands including Seletti and Gufram; and capsule fashion collections for MSGM and Kenzo. Recently, the studio has completed an architectural project for the Palais de Tokyo, a film commission for the Metropolitan Museum of Art, and campaigns for clients such as MAC Cosmetics, OK Cupid, and Galeries Lafayette.