Syd Hayes ranks among fashion’s most exciting new talents, creating looks inspired by London’s youth driven culture. He collaborates regularly with some of the most established and respected photographers in the industry, including Mert Alas & Marcus Piggott, David Sims, Alasdair McLellan, Willy Vanderperre, Sølve Sundsbø, and Juergen Teller. His work has been featured in Vogue Italia, British Vogue, Self Service, i-D, and Love, and for clients including Louis Vuitton, Gucci, Miu Miu, Loewe, Valentino, Versace, Missoni, and Givenchy to name a few. Syd has also keyed fashion shows for brands such as Matty Bovan, Mary Katrantzou, Hogan Shrimps, Christopher Shannon, Pringle of Scotland, Sibling, and Versus. He currently is acting as Brand Ambassador to BaByliss PRO.